Only honest reviews tough! I don't believe in spamming. I think spam is nowadays' plague, and not just on the Web; just look at our TV channels, the non-paid ones: how much untrue and annoying ad spots do we see each and every day?
There must be a measure, a timing, and a certain neutrality when we introduce something new to the public. It's important to highlight the idea, the purpose and the advantages, but they are NOT to be exaggerated, nor we should push people to try it out dishonestly. The choice of what to buy and read and what not is always up to people, it's part of their freedom as human beings, and the best thing we can do when presenting a service/product is a gentle and honest introduction that would help them get to know what we sponsor better, but without feeling pressured. If they choose to try it out, and remain satisfied, then we've won. If they criticize it, we should do a step back and try to fix everything before we present the product/service again.
This concept applies to blog advertising as well. People buy blog links because they want a webpage to be known by as many people as possible, but keep in mind that no one shall visit a website willingly if they "smell" ugly advertisement odour. Should our writing reflect some kind of advertising? YES. Should we push people? NO.
Believe it or not, that's the secret to a win-win situation for both parts.
You can experience this first hand through LinkFromBlog.com. Good luck. :)



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